Public Relations

The Public Relations major prepares students to research, plan, execute, and evaluate communication between an organization and its publics, monitor the organization's environment, and counsel management on policies and programs. The major is designed to prepare students to help private industry and public organizations improve the quality of communication among themselves, their employees, the general public and government.

Students have the opportunity to develop the knowledge, skills, abilities and attitudes that are necessary for their development as ethical and competent public relations professionals. Students will see how public relations complement advertising and marketing and the importance of image management in the 21st Century.